MARKETING

IBLines is committed to ethical marketing of its products that offer value-added benefits to our customers. The key to a total quality approach towards the marketing of our healthcare and other related products is targeting the right audience, communicating and obtaining feedback. Our Marketing Department has translated this objective into a practical action plan with identified focused segments and allocating products to a team for optimal resource utilization.

The main focus is on market research to assess customer needs and identify market opportunities. Based on this data, ethical and customer-centric strategies are formulated. Our Marketing team receives regular training on product knowledge for existing products and intensive training prior to marketing a new product.

IBLines Marketing Team provides the latest information about recent developments on diseases and their management, not only by narrating new research molecules but also by conducting academic sessions within and outside the country. Knowledge regarding products is passed on through seminars, medical discussion meetings and ward presentations.

Over the years, IBLines has earned a prized reputation by establishing its name as one of the most ethical, reliable and quality-conscious exporters of Pharmaceutical, Surgical.

Catering to customer needs through the marketing of high-quality products and efficient customer services and care have been the focal areas of IBLines marketing mission.